Equipment Sales Representative



The equipment sales representative is responsible for selling firefighting equipment, achieving sales goals, and building customer relationships in the assigned territory.

Duties and Responsibilities
  • Identify prospects and follow-up on sales leads
  • Maintain and develop customer relationships
  • Meet with all customers in person on a quarterly basis
  • Communicate product benefits and specifications to customers
  • Identify and resolve customer concerns
  • Prepare sales presentations, proposals, bids, and contracts
  • Respond to communications (phone calls and emails) from customers, teammates, and vendors within one business day
  • Service the customer during and after each sale to ensure the customer is satisfied
  • Prepare reports requested by management
  • Be knowledgeable on product offering, competitive products, and competitive pricing
  • Provide all required order information to inside sales representative so orders can be placed accurately and quickly
  • Achieve personal, team, and organizational goals while working as part of a team
  • Attend trade shows and customer events to maintain customer and vendor relationships
  • Size customers for PPE accurately and in a timely manner
  • Attend mandatory product training and sales events; representative will be given two weeks’ notice and is expected to plan his/her schedule accordingly
  • Maintain car stock and demo equipment as directed by company policy
  • Maintain an inventory of sales materials 
  • Facilitate product training for customers; sales representative must train customers himself/herself or arrange for a vendor to provide training
  • Work closely Accounting Team to follow-up with customers on past due accounts
  • Maintain neat and professional personal appearance at all times


Supervisory Responsibilities

Not applicable

Qualification Requirements

To perform this job successfully, an individual must be able to perform each essential function satisfactorily.  The requirements listed below are representative of the knowledge, skill and/or ability required.

  • Demonstrate the ability to set and reach performance goals set forth by management.
  • Operate computers and be proficient with Microsoft Outlook Email, Microsoft Word & Excel programs as well with any company provided software
  • Be self-motivated and work from a remote location
  • Prioritize tasks while working quickly and efficiently
  • Possess strong detail-oriented, problem solving, and analytical abilities
  • Work independently and work in a team environment
  • Travel frequently and have a flexible schedule
  • Establish and maintain positive relationships with employees and customers
  • Possess a valid drivers’ license and maintain a good driving record
  • Have excellent verbal and written communication skills
Education and Experience
  • Bachelor’s Degree is required
  • 3 to 5 years of sales or marketing experience
  • Knowledge of firefighting equipment is preferred
  • Background in the firefighting industry is preferred
Physical Demands

While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee is required to stand and walk over 60% of work time. The employee must frequently lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision, distance vision, depth perception, and ability to adjust focus.